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  1. How strategically oriented is your practice? (*)
    Please make a selection between 1 and 10.
    (1) being reactive, no plan, tactical without strategy. (10) being very strategic with annual marketing plan aligned with business planning; and quarterly campaign plans aligned with revenue objectives.
  2. How well do you know your ideal prospects and customers?(*)
    Please make a selection between 1 and 10.
    (1) being no data collected on current customers and no demographic profiles defining your target audience. (10) being well-defined personas and segmentation; “ideal customers” identified; demographic information collected; and customer / prospects pain points documented."
  3. What marketing skills/resources do you have in your organization? (*)
    Please make a selection between 1 and 10.
    (1) being no senior leadership in marketing, possibly a marketing or a program manager.(10) being a CMO, VPs, Marketing Directors, Managers and Program Managers (perhaps even a Marketing Planning Manager) in place.
  4. How well defined are your marketing resources?(*)
    Please make a selection between 1 and 10.
    (1) being informal roles and responsibilities with no job description for marketing resources. (10) being structure and job descriptions well defined and updated with CMO and marketing team members’ compensation aligned to revenue and marketing performance.
  5. How is your budget managed?(*)
    Please make a selection between 1 and 10.
    (1) being no budget exists, spending is ad hoc. (10) being budgeting is connected to revenue growth targets with clear ROI (return on investment) expectation.
  6. How well defined are your sales and marketing processes?(*)
    Please make a selection between 1 and 10.
    (1) being no processes exist, activities done ad hoc and reactive in nature. (10) being all processes are defined, measured, managed and optimized.
  7. How well established is your CRM and marketing automation systems in your organization? (*)
    Please make a selection between 1 and 10.
    (1) being CRM and/ or marketing automation systems are not place (10) being both CRM and marketing automation systems are integrated with business intelligence about leads and customers available to all sales and marketing staff.
  8. How aligned is your sales and marketing?(*)
    Please make a selection between 1 and 10.
    (1) being marketing and sales operate in distinct silos with minimal alignment on goals and activities. (10) being cross-functional group formed with leaders from all departments, sharing revenue responsibilities, and compensation may be tied to revenue growth.
  9. How good are your sales support tools / practice? (*)
    Please make a selection between 1 and 10.
    (1) being no formal support or tools for asset management & communication (no centralized portal for collateral or sales support material. (10) being sales fully supported across entire sales cycle from lead generation to quoting and contracting. Reporting and feedback effectively set up to drive development of sales support infrastructure.
  10. How accountable is your revenue generation practice? (*)
    Please make a selection between 1 and 10.
    (1) being no metrics, but there is a focus on generating advertising (ie # of impressions, # of ads etc). (10) being metrics for customer lifetime value (CPL), brand equity, cost to acquire and ROI are well defined and measured.
  11. How good is your organization at achieving your revenue target in the last financial year?(*)
    Please make a selection between 1 and 10.
    (1) being achieving 50% or less of your revenue target and . (10) being achieving 100% or more of your revenue target.
  12.  
  1. Full Name(*)
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  2. Job Title(*)
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  3. Company(*)
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  4. Phone Number(*)
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  5. Work Email(*)
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Partnerships

BMA COLO

2015 Revenue Generation Maturity Benchmarking Study

The 2015 Revenue Generation Maturity Benchmarking Study is a partnership between The Growth Engine LLC & Business Marketing Association Colorado (BMA Colorado) based on the Revenue Generation Maturity Framework™ developed by The Growth Engine.  This survey is designed as a self-assessment to determine the maturity level of your organization to generate revenue.


Who should complete this survey?
CEOs and CMOs responsible for revenue generation and are committed to optimizing their revenue performance. 

Please note Non-Corporate submissions will be excluded from participation.



What is required? 
This survey consists of 11 questions and will take you 3 minutes to complete. Upon completion you will receive a customized maturity guide within 3 working days detailing your organization’s revenue generation maturity level, which will include a review on areas for development to improve your organization’s maturity level and subsequently revenue performance.

2015 Revenue Generation Maturity Framework™ Benchmarking Report 
Throughout August & September we will be collating the data received from B2B organizations that have completed the Survey, and publish a Report on 26 October 2015. Participants will receive this Benchmarking Report with aggregated results for a comparative industry measure to their customized guide. Please note that all data gathered will be treated with strict confidence, and identifiable information only discussed with relevant participants to improve revenue performance. 

Thank you for your participation!