Asset Development

Marketing and sales collateral (or marketing and sales assets as we call them) are materials developed to assist the sales process.  Collateral refers to both the physical materials such as direct mail, brochures, and posters as well as electronic content like whitepapers, infographics, case studies, ebooks, and data-driven reports that are

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Infographics

infographic digitalMediaAccording to psychologist Albert Mehrabian, 93% of communication is non-verbal.  Studies find that the human brain deciphers image elements simultaneously, whereas language is decoded in a linear and sequential manner, which takes more time to process. 
 
People think using pictures. John Berger, media theorist, writes in his book Ways of Seeing (Penguin Books, 1972), "Seeing comes before words. The child looks and recognizes before it can speak." Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for

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Case Study

Case Studies are not White Papers!

What is a case study? 

Case studies are a form of problem-based learning.  A typical business case study is a detailed account of what happened in a particular company or a project over a set period of time.  The learner is given details about the situation, often in a historical context.  The company and key stakeholders are introduced and objectives and challenges are outlined.  This is then followed by specific examples and data, which the learner then uses to analyze the situation, determine what happened and make recommendations. 

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Asset Development

  • Tony's drive for results is only overshadowed by Tony’s astute business accruement and by his ability to align his results with the client’s expectations.

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    Todd Heatly Category & Supplier Relationship Manager (Marketing & Corporate Services) at Qantas
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