According to psychologist Albert Mehrabian
, 93% of communication is non-verbal
. Studies find that the human brain deciphers image elements simultaneously, whereas language is decoded in a linear and sequential manner, which takes more time to process.
People think using pictures. John Berger, media theorist, writes in his book Ways of Seeing (Penguin Books, 1972), "Seeing comes before words. The child looks and recognizes before it can speak." Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for Professional Development and writer of several books and papers on visual literacy, said, "...unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear. Words are processed by our short-term memory where we can only retain about 7 bits of information (plus or minus 2).
This is why infographics have been gaining popularity as a powerful way to communicate to your audiences about important information you want them to remember. Infographics are graphic visual representation of information, data or knowledge intended to present information clearly and quickly. See the below infographic for benefits of using infographics as a powerful tool to communicate to your target audiences.
The Growth Engine is experienced with the development of infographics, contact us to find out how we can boost your revenue performance through the use of infographics.