Simply put, digital marketing refers to different promotional techniques to reach buyers via digital technologies. It includes a raft of internet marketing techniques such as search engine optimization (SEO), search engine marketing (SEM).  DMP (Digital Marketing Program) developed by The Growth Engine aims to engage buyers and allow them to interact with your brand through servicing and delivery of digital media. We achieve this by partnering with world

leading digital media specialist Global Rev Gen to custom design a program with both effective content and media channel to reach your buyers' personas.  

 

We have the teams and technology in place to effectively implement campaigns in any country in the world.

 

We target local audiences through local, regional and international media owners via paid digital advertising across all relevant online channels

 

We use smart technology to setup manage and report on digital campaigns.  There are numerous channels for digital media so it's imperative that the campaigns clarifies where certain channels may be working and others are not.  It is also critical to constant improve these systems to stay abreast of the ever changing behaviors and new technology available in digital media. 

COGNITION is a custom built digital media campaign management platform.

 

Through COGNITION and licensed 3rd party platforms we offer efficient access both organized and un-organized digital media ad inventory.

 

Organized Ad Inventory:

Search, Display, Video and Mobile

(the kind that can be purchased and optimized via technology platforms)

 

Un-organized Ad Inventory:

Email, Social, Viral, Gaming, Co-Registration and Affiliate (the kind that needs humans to work with other humans).

Key to successful campaign with digital media is knowing how to to effectively manage the channels. There is no silver bullet regarding the channels however to achieve the best results we use a proven methodology for matching implementation with strategy. 

Contact TGE team for a complimentary audit* on your current digital marketing practices and how you can generate additional revenues via digital channels.

*limited time only. Terms and Conditions apply. 

 

 

Contact us here to get in touch and for more information on how we may be able to assist you with your operations or projects.

We are offering a complimentary consultation workshop for limited time only for qualifying business.

Digital Media Terms

  • Content Network +

    A group of Web sites that agree to show ads on their site, served by an ad network, in exchange
  • Cost Per Action (CPA) +

    A form of advertising where payment is dependent upon an action that a user performs as a result of the
  • Click Through Rate (CTR) +

    The rate (expressed in a percentage) at which users click on an ad. This is calculated by dividing the total
  • Cost Per Thousand (CPM) +

    An ad model that charges advertisers every time an ad is displayed to a user, whether the user clicks on
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  • Tony is great. Fantastic guy to have on the team as he is very strong technically, excellent with clients and very handy in the sales

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    Erik Munoz Chief Marketing Officer at PriceMatch
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