Search Engine Marketing is internet based marketing that is associated with researching submitting and positioning of websites within search engines to achieve maximum exposure and visibility. The purpose is to increase the traffic from paid and or organic referrals from search engines.
Search Engine Marketing involves techniques such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site. Search Engine Optimization is a subset of Search engine Marketing and they should not be seen as competing services. SEM helps you successfully target users of search engines via advertising (paid) links in search results in addition to organic search to send targeted traffic to your website. Today, if you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.
The Growth Engine can assist your organisation with the sourcing the best solutions to achieve results. A major component of this is understanding your objectives to help you to avoid costly or ineffective solutions.