Incentive Programs

Sale people are motivated by money. Period. However designing an effective incentive program is a real work of art. Too hard to achieve, too easy to achieve, too complicated, not communicated well enough are often the key reasons to set your program up for failure. 

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Digital Marketing

Simply put, digital marketing refers to different promotional techniques to reach buyers via digital technologies. It includes a raft of internet marketing techniques such as search engine optimization (SEO), search engine marketing (SEM).  DMP (Digital Marketing Program) developed by The Growth Engine aims to engage buyers and allow them to interact with your brand through servicing and delivery of digital media. We achieve this by partnering with world

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Channel Marketing

Channel or route to market is all about getting your products / services / solutions out to your buyers in the most efficient way.  Depending on your business it could provide significant cost advantage to engage channel partners (or resellers).  It is however your responsibility as the vendor to optimise your channel partners' effectiveness.  Channel Marketing Program involves marketing methods to generate buyer demand for your resellers and motivation to focus your resellers' salesforce on your

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Social Media Marketing

Social Media is considered as the most effective digital channel for B2B businesses.  It has the ability to reach very targeted audiences to establish thought leadership, to build customer relationship as well as to increase brand awareness.  When deploying social media marketing programs, it is critical to focus on your buyers interest as often many companies use social media purely to promote themselves and the result is often

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