Optimizing revenue growth with a systematic approach to analyze and quantify the results of your marketing investment.Read More
Efficient and effective lead generation programs that produce qualified contacts and lead to a saleRead More
Develop awareness for your brand and solutions and build effective conversion bridge to generate qualified leads for your sales teamRead More
Strategic process and tools that equip your sales with the ability to engage in valuable conversation for optimal revenue outcomeRead More
Flexible, scalable, and adaptable solutions that address the challenges of revolutionizing customer experience, marketing automation, and revenue processes without setting up full infrastructure in-houseRead More
63% of marketers say generating traffic and leads is their top challenge*.
Lead generation is the process of making contacts which may lead to a sale or other favorable outcome. The leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, events, and purchase of lists of potential customers.
Demand Generation (or some would call inbound marketing) is the marketing technique that creates demand for a company's offering. Very different to lead generation it involves creating conversations and activities that shape potential buyers' perspective prior to sales engagement.
Sales enablement, according to Forrester Research, "is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the return of investment of the selling system".
TGE Marketing-as-a-Service solution for campaign management can be tailored to client-specific requirements and runs on a cloud-based infrastructure that allows you to pay as you go and save you from investments in hardware maintenance and skills development. TGE Marketing Campaign Management service includes the following:
Businesses always face the challenge of efficiently utilizing their marketing budgets. And they need help with optimizing budget allocation through identification of customer segments where marketing dollars are unduly spent and those that are not properly targeted but with potential of bringing optimum returns. TGE Marketing Data and Analytics Management service helps you: