Customer Success Story
The proof is in the results

Customer Profile

A leading provider of enterprise-class cybersecurity solutions that enable real-time monitoring, zero trust protection of privileged accounts and Just-In-Time Administration (JITA) across IT/Security ecosystems and protects organizations from data theft via stolen credentials, which is the #1 attack vector across all breaches.

The Growth Engine helps design and execute brand development for best in class cyber security solution

BRIEF
The Growth Engine was commissioned by a leading cybersecurity solution provider to improve their sales engagement capability. Enterprise and three key persona messaging were developed for each of the client’s buyer’s journey stages as the basis to clearly guide the creation of their marketing and sales assets. A content strategy was developed for all key personas the client targets.
 
A series of sales enablement assets were created for the sales team, including case studies, e-video, blog content, maturity framework, solution brief, product presentation, and more. A new corporate website with persona pain point focused content were developed.
 
The new corporate website is empowered by a marketing automation system and demo booking function to boost sales efficiency. The Growth Engine then tailor designed a corporate event in San Francisco to communicate the brand message of innovation to both existing and potential customers.
 
RESULTS
The Growth Engine’s expert experience of B2B sales process in the technology sector coupled with a flexible approach to strategy development and program execution ensured the client’s sales team leverage best practice materials. The new marketing strategy and assets were launched with a customer experience event which clearly articulated the client’s brand value as the leading innovator in privileged access management. In just 6 weeks from brief to asset availability, the client’s sales team was able to use persona focused assets to improve their engagement with prospects.
 
ABOUT TGE
The Growth Engine is a revenue generation agency that specializes in providing tailored strategies, actionable roadmap, and execution services for business leaders who are committed to developing a revenue generation focus in their organization.
 
With over 50 years of combined industry experience in revenue generation, The Growth Engine team helps companies create a winning revenue generation engine within their organization addressing their strategy, resources, systems, processes & structure that affect their ability to generate revenue. The outcome is the creation of a robust “Revenue Generation Engine” that is capable to deliver the desired revenue outcome. TGE then takes it further to assist companies to tailor design a revenue generation plan and TGE team works hand in hand as part of the client’s revenue generation engine to execute that plan.

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