Demand Generation (or some would call inbound marketing) is the marketing technique that creates demand for a company's offering. Very different to lead generation it involves creating conversations and activities that shape potential buyers' perspective prior to sales engagement.
Unlike traditional programs that focus primarily on brand awareness, demand generation programs developed by The Growth Engine focus on increasing demand for your service / product offering and build effective conversion bridge to generate qualified leads for your sales team. The content is developed to appeal to your buyer's persona and optimized with all search engines to ensure your content is found by your target audiences. The Growth Engine also provides targeted digital media placement to provide your content with the maximum exposure to your buyers.