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COVID19Marketing TipsMarketing Trends

How COVID-19 Has Affected B2B Sales

The COVID-19 global pandemic has changed our lives and the way we do business forever, especially the way B2B buyers and sellers interact. But how…
Eve Chen
Eve ChenDecember 7, 2020
Marketing Strategy

Best Practices for Your B2B Marketing Campaign

What do I need to know before I start a marketing campaign? What are the things I should look for? These are common questions every…
Eve Chen
Eve ChenNovember 10, 2020
Marketing Strategy

A B2B Business’ Guide to Personalization and Segmentation

Customers are overwhelmed with hundreds of marketing messages per day. For B2B decision-makers, this is no exception.  Someone like a CIO has the decision responsibility…
Eve Chen
Eve ChenOctober 29, 2020
Marketing Strategy

The Buyer Journey: How and Why It Matters To Your Business

For B2B business owners and marketers, it is understood that your business strategy should not be a “one size fits all” approach. You must personalize…
Eve Chen
Eve ChenOctober 20, 2020
Marketing Tips

Why Effective Communication is Key to A Successful B2B Team

Have you ever felt like your team just wasn’t on the same page? We know how this can affect not only your business as a…
Eve Chen
Eve ChenOctober 14, 2020
Marketing Tips

UX Mistakes Your Website Should Avoid (and How You Can Fix Them!)

As we continue to adapt to a digital world, we recognize the need for every business to have a really good website. The objective for…
Eve Chen
Eve ChenOctober 7, 2020
Marketing Tips

10 Content Marketing Mistakes to Avoid

Every business is unique. They all offer different products and services and have different target personas, segments, and require different strategies to reach your ideal…
Eve Chen
Eve ChenSeptember 26, 2020
Marketing Trends

Seven SEO Trends You Need to Know in 2020

If you’re a business owner or a marketing professional, you’ve probably heard of the term “SEO” numerous times. But what is SEO? Search engine optimization…
Eve Chen
Eve ChenSeptember 20, 2020
Operational Efficiency

How Your B2B Marketing Organization Can Improve Operational Efficiency

Whether it’s a tangible product, a service, or a complex technological solution, every B2B company is going to produce something. Your company can produce an…
Eve Chen
Eve ChenSeptember 17, 2020
Marketing Trends

How The COVID-19 Pandemic Transformed Marketing

The COVID-19 global pandemic has unexpectedly changed the world of B2B marketing and sales. Very few businesses have escaped the economic impact of the pandemic.…
Eve Chen
Eve ChenSeptember 12, 2020
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