When choosing to take an Account-Based Marketing strategy, the first step is to assemble the right team.
The process of implementing ABM in your organization fundamentally changes the way your company functions, which is why having a team fully on board will only benefit you.
However, where do you begin?
While there are many options you can choose from based on the size of your company, the most dominant choice should be sales and marketing positions that are equipped to handle your ABM strategy. It is crucial to ensure sales and marketing are aligned from the beginning so that you can get your strategy off on the right foot.
Finally, it’s critical to have support from other areas of the business such as:
👉 Customer Success
👉 Product Development Departments
However, that is just half the battle.
ABM works only when everyone has the same goal, and that can only happen if your organization is fully built of team players.
Look for those who naturally find themselves in a leadership position, and whom people look up to.
Look for those who make the journey enjoyable and are optimistic about progress.
And lastly, make sure you find those who value curiosity. You need those who want to solve problems and come up with innovative solutions to propel your company further, not drag it down.
With these few key decisions at heart, finding the right people in the right departments will allow your Account-Based Marketing strategy to run smoothly.