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Growth StrategySmarketing

Yes we are still struggling with Smarketing!

One of the most common issues I see in ABM is a lack of sales and marketing alignment. Consider this: The lifeblood of Account-Based Marketing…
Eve Chen
Eve ChenMay 26, 2022
Account Based MarketingGrowth StrategyICP

ABM 101

Want to start an account-based marketing strategy but don’t know where to start? Say No more. In my experience, the best place you can start…
Eve Chen
Eve ChenMay 15, 2022
Account Based MarketingGrowth Skills

First Step to Successful ABM Programs: Establish the Right Team!

When choosing to take an Account-Based Marketing strategy, the first step is to assemble the right team. The process of implementing ABM in your organization…
Eve Chen
Eve ChenApril 23, 2022
Account Based MarketingGrowth Skills

What skills do you need to implement a successful ABM program?

What do successful companies with great ABM (Account-Based Marketing) strategies have in common? For one, they’re forward-thinking, as they’ve embraced the notion that ABM is…
Eve Chen
Eve ChenApril 2, 2022
Company AnnouncementGiving Back

The Growth Engine Proudly Supports One Tree Planted

The Growth Engine is a proud supporter of One Tree Planted which has partnered with Kula Coffee Co. and launched this feature presentation that dives into the details of their…
Eve Chen
Eve ChenMarch 5, 2022
Account Based MarketingICP

Who do you target when it comes to Account Based Marketing?

#B2B marketers, do you have a method in place for selecting ABM (Account-Based Marketing) accounts? In truth, this line captures it perfectly, “ABM isn’t a…
Eve Chen
Eve ChenFebruary 12, 2022
Account Based MarketingMarketing Technology

ABM Tech Stack! Which one is right for you!?

When considering a new marketing strategy or planning to scale your current practices, it’s crucial to invest in a system that supports your #b2b organization’s unique needs.…
Eve Chen
Eve ChenJanuary 5, 2022
Growth StrategyMarketing Strategy

Who is responsible for revenue?

Who is responsible for revenue? This is the type of simple yet profound question that often draws a quick answer, a nervous laugh, or a…
Eve Chen
Eve ChenAugust 15, 2021
Account Based MarketingGrowth StrategyMarketing Strategy

Account-Based Marketing: How B2B Marketers Can Create Long-Term Relationships With Customers

In the past year and a half, the way B2B marketers approach customers has changed. Today, customers are looking for a more humanized approach from…
Eve Chen
Eve ChenJuly 19, 2021
Growth StrategyPersonas

Do You Know Your Customer? How B2B Businesses Can Develop and Use Buyer Personas

How well do you know your customer? B2B businesses can lose track of their organizational goals and client relationships if they do not know their…
Eve Chen
Eve ChenApril 30, 2021
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    Latest news

    • Yes we are still struggling with Smarketing! May 26, 2022
    • ABM 101 May 15, 2022
    • First Step to Successful ABM Programs: Establish the Right Team! April 23, 2022

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