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Growth Strategy

Growth StrategySmarketing

Yes we are still struggling with Smarketing!

One of the most common issues I see in ABM is a lack of sales and marketing alignment. Consider this: The lifeblood of Account-Based Marketing…
Eve Chen
Eve ChenMay 26, 2022
Account Based MarketingGrowth StrategyICP

ABM 101

Want to start an account-based marketing strategy but don’t know where to start? Say No more. In my experience, the best place you can start…
Eve Chen
Eve ChenMay 15, 2022
Growth StrategyMarketing Strategy

Who is responsible for revenue?

Who is responsible for revenue? This is the type of simple yet profound question that often draws a quick answer, a nervous laugh, or a…
Eve Chen
Eve ChenAugust 15, 2021
Account Based MarketingGrowth StrategyMarketing Strategy

Account-Based Marketing: How B2B Marketers Can Create Long-Term Relationships With Customers

In the past year and a half, the way B2B marketers approach customers has changed. Today, customers are looking for a more humanized approach from…
Eve Chen
Eve ChenJuly 19, 2021
Growth StrategyPersonas

Do You Know Your Customer? How B2B Businesses Can Develop and Use Buyer Personas

How well do you know your customer? B2B businesses can lose track of their organizational goals and client relationships if they do not know their…
Eve Chen
Eve ChenApril 30, 2021
COVID19Growth StrategyMarketing Strategy

How CMOs Can Adapt to Changed Consumer Behavior Due to COVID-19

Understanding consumer behavior is one of the most important parts of any business, no matter what industry. Yet, due to the ongoing COVID-19 pandemic, it…
Eve Chen
Eve ChenMarch 10, 2021
Growth StrategyMarketing Strategy

What is the Goal of Your Website – A Business Card or a Revenue Generation Tool?

Have you ever looked at your website and thought it could be better, but you didn’t know how? Maybe you didn’t know what you wanted…
Eve Chen
Eve ChenFebruary 17, 2021
AnalyticsData CentricGrowth Strategy

Turning Intelligence into Revenue by Becoming Data-Driven

Are you staying up-to-date on the latest trends in the B2B world? If so, you’ve most likely heard the buzz about how you can increase…
Eve Chen
Eve ChenFebruary 4, 2021
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    Latest news

    • Yes we are still struggling with Smarketing! May 26, 2022
    • ABM 101 May 15, 2022
    • First Step to Successful ABM Programs: Establish the Right Team! April 23, 2022

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