What do successful companies with great ABM (Account-Based Marketing) strategies have in common? For one, they’re forward-thinking, as they’ve embraced the notion that ABM is…
Eve ChenApril 2, 2022
#B2B marketers, do you have a method in place for selecting ABM (Account-Based Marketing) accounts? In truth, this line captures it perfectly, “ABM isn’t a…
Eve ChenFebruary 12, 2022
When considering a new marketing strategy or planning to scale your current practices, it’s crucial to invest in a system that supports your #b2b organization’s unique needs.…
Eve ChenJanuary 5, 2022
In the past year and a half, the way B2B marketers approach customers has changed. Today, customers are looking for a more humanized approach from…
Eve ChenJuly 19, 2021
