Understanding consumer behavior is one of the most important parts of any business, no matter what industry. Yet, due to the ongoing COVID-19 pandemic, it…
Eve ChenMarch 10, 2021
For a moment, put yourself in the shoes of one of your ideal clients. Using that clients’ point of view, how would you describe your…
Eve ChenFebruary 22, 2021
Have you ever looked at your website and thought it could be better, but you didn’t know how? Maybe you didn’t know what you wanted…
Eve ChenFebruary 17, 2021
Are you staying up-to-date on the latest trends in the B2B world? If so, you’ve most likely heard the buzz about how you can increase…
Eve ChenFebruary 4, 2021
Are you trying to come up with new and creative ways to market your tourism business, but keep getting stuck? We want to help you!…
Eve ChenJanuary 15, 2021
As more and more B2B marketing experts adopt account-based marketing, also known as ABM, into their overall marketing strategy, it’s important to discuss what exactly…
Eve ChenJanuary 2, 2021
After the hectic year that we’ve all had, we can’t believe that 2021 is fastly approaching! However, the B2B business year is not quite yet…
Eve ChenDecember 28, 2020
No matter if you are a beginner to B2B marketing, or a seasoned professional, you’ve heard of the term “Return on Investment”, which is also…
Eve ChenDecember 22, 2020
For many B2B businesses, their sales and marketing teams are crucial aspects to their success. Yet the two departments are often unsuccessful when it comes…
Eve ChenDecember 15, 2020
