For your business to maintain a social media presence, it’s crucial to stay ahead of the game and understand the latest trends in social media marketing. Not sure which trends are fads and which ones are here to stay? No worries! That’s where we come in.
Here are the latest social media marketing trends that require your business’ attention:
Video content
In this past year alone, we’ve seen an explosion of video content on social media. Being in quarantine has led social media users to become creative through videos, from creating dance routines to popular songs to producing comedy skits – right from their mobile device! Most users and brands flocked to TikTok, a video content app with an estimated 800 million monthly users. Instagram recently followed suit and launched their own version of the app, Reels. Why is this important for your B2B business? Statistics show that 72% of customers would rather learn about a product or service through a video.
Social Media Communities
Although communities within the social media realm is not something new, it is becoming more popular now than ever before. These social groups provide a networking platform for your customers. Your business can utilize Facebook Groups to create a community and engage with your customers in a meaningful way. Through the group, customers can discuss various topics, share their experiences, and seek solutions to any questions they may have. You can also use these communities to launch or preview new products, seek customer feedback, and gain valuable insights from customers. Social media communities provide a way to connect with your customers in one central location – you do not want to miss out on this!
Dynamic and Direct Social Ads
Businesses like yours are still focusing on and investing in social media ads because customers are becoming progressively comfortable with the idea of shopping on social media. With the continuous advancement of ads, it is now easier than ever to encourage direct business from customers through social media. A great example of this is Facebook’s personalized ad experiences, which deliver products dynamically to customers and changes its ad format and call-to-action based on the customer viewing the ad. How does this affect your business? By having the products you sell placed directly in front of the customer on their mobile device, it is a quicker sale as they don’t have to go searching for a link to your business.
Social Stories
The concept of “stories”, short pieces of content that lasts for only 24 hours on most platforms, has been around for years. So why is it a new social media marketing trend? Because users cannot get enough of them! Stories are dominating the social media marketing world. Take a look at Facebook Stories – approximately 500 million users are engaging with Facebook Stories daily. Stories allow your business to interact with your audience through polls, quizzes, and reactions to your content – it’s a no brainer!
Niche Social Media Platforms
Social media users are becoming worn out from the over-saturation of content on the main social platforms. Users are starting to move towards platforms that help to filter out the posts that are not relevant. Niche social media platforms provide users with the opportunity to connect with a like-minded community that is both engaging and highly targeted, allowing them to build closer relationships. Niche communities are substantially smaller and only for those who want to be in the community. Which niche social media platform should your business be using? Most B2B businesses prefer to use LinkedIn since it is primarily used by the influential executives that are targeted in B2B marketing campaigns. LinkedIn allows your business to cater your content to these executives and also the users who follow your business page.
A Focus Shift From Global to Local
Amidst a global pandemic, customers have shifted their focus from supporting global corporations to smaller, local businesses. With the increasing support of local businesses, customers have been conducting more “near me” searches. In fact, there has been a 200% growth in for search phrases that include “near me”. That’s a lot! Now let’s talk about how this shift from global to local affects your business. Since businesses are taking extra precautions to promote social distancing, it is more important now than ever to update your business hours and any other important information regularly. Your customers do not want to spend time searching for this information if it is not readily available through a quick search.
To find out how these new trends apply to your business, contact info@the-growth-engine.com for a complimentary virtual consultation session and one of our social media experts can help you further understand how you can grow your business via social channels.
