One of the most common issues I see in ABM is a lack of sales and marketing alignment. Consider this: The lifeblood of Account-Based Marketing…
Eve ChenMay 26, 2022
When choosing to take an Account-Based Marketing strategy, the first step is to assemble the right team. The process of implementing ABM in your organization…
Eve ChenApril 23, 2022
What do successful companies with great ABM (Account-Based Marketing) strategies have in common? For one, they’re forward-thinking, as they’ve embraced the notion that ABM is…
Eve ChenApril 2, 2022
The Growth Engine is a proud supporter of One Tree Planted which has partnered with Kula Coffee Co. and launched this feature presentation that dives into the details of their…
Eve ChenMarch 5, 2022
#B2B marketers, do you have a method in place for selecting ABM (Account-Based Marketing) accounts? In truth, this line captures it perfectly, “ABM isn’t a…
Eve ChenFebruary 12, 2022
When considering a new marketing strategy or planning to scale your current practices, it’s crucial to invest in a system that supports your #b2b organization’s unique needs.…
Eve ChenJanuary 5, 2022
Who is responsible for revenue? This is the type of simple yet profound question that often draws a quick answer, a nervous laugh, or a…
Eve ChenAugust 15, 2021
In the past year and a half, the way B2B marketers approach customers has changed. Today, customers are looking for a more humanized approach from…
Eve ChenJuly 19, 2021
How well do you know your customer? B2B businesses can lose track of their organizational goals and client relationships if they do not know their…
Eve ChenApril 30, 2021
