One of the most common issues I see in ABM is a lack of sales and marketing alignment. Consider this: The lifeblood of Account-Based Marketing…
Eve ChenMay 26, 2022
Who is responsible for revenue? This is the type of simple yet profound question that often draws a quick answer, a nervous laugh, or a…
Eve ChenAugust 15, 2021
In the past year and a half, the way B2B marketers approach customers has changed. Today, customers are looking for a more humanized approach from…
Eve ChenJuly 19, 2021
How well do you know your customer? B2B businesses can lose track of their organizational goals and client relationships if they do not know their…
Eve ChenApril 30, 2021
Understanding consumer behavior is one of the most important parts of any business, no matter what industry. Yet, due to the ongoing COVID-19 pandemic, it…
Eve ChenMarch 10, 2021
Have you ever looked at your website and thought it could be better, but you didn’t know how? Maybe you didn’t know what you wanted…
Eve ChenFebruary 17, 2021
Are you staying up-to-date on the latest trends in the B2B world? If so, you’ve most likely heard the buzz about how you can increase…
Eve ChenFebruary 4, 2021
