Who is responsible for revenue? This is the type of simple yet profound question that often draws a quick answer, a nervous laugh, or a…
Eve ChenAugust 15, 2021
Understanding consumer behavior is one of the most important parts of any business, no matter what industry. Yet, due to the ongoing COVID-19 pandemic, it…
Eve ChenMarch 10, 2021
Most people consider social media to be an online space to share memories, connect with friends and family, and stay up to date with their…
Eve ChenMarch 2, 2021
For a moment, put yourself in the shoes of one of your ideal clients. Using that clients’ point of view, how would you describe your…
Eve ChenFebruary 22, 2021
Have you ever looked at your website and thought it could be better, but you didn’t know how? Maybe you didn’t know what you wanted…
Eve ChenFebruary 17, 2021
Are you trying to come up with new and creative ways to market your tourism business, but keep getting stuck? We want to help you!…
Eve ChenJanuary 15, 2021
As more and more B2B marketing experts adopt account-based marketing, also known as ABM, into their overall marketing strategy, it’s important to discuss what exactly…
Eve ChenJanuary 2, 2021
After the hectic year that we’ve all had, we can’t believe that 2021 is fastly approaching! However, the B2B business year is not quite yet…
Eve ChenDecember 28, 2020
No matter if you are a beginner to B2B marketing, or a seasoned professional, you’ve heard of the term “Return on Investment”, which is also…
Eve ChenDecember 22, 2020
