ABM

Growth Strategy Marketing Strategy

Who is responsible for revenue?

Who is responsible for revenue? This is the type of simple yet profound question that often draws a quick answer, a nervous laugh, or a…

Eve ChenAugust 15, 2021

Account Based Marketing Growth Strategy Marketing Strategy

Account-Based Marketing: How B2B Marketers Can Create Long-Term Relationships With Customers

In the past year and a half, the way B2B marketers approach customers has changed. Today, customers are looking for a more humanized approach from…

Eve ChenJuly 19, 2021