Who is responsible for revenue? This is the type of simple yet profound question that often draws a quick answer, a nervous laugh, or a…
Eve ChenAugust 15, 2021
As more and more B2B marketing experts adopt account-based marketing, also known as ABM, into their overall marketing strategy, it’s important to discuss what exactly…
Eve ChenJanuary 2, 2021
After the hectic year that we’ve all had, we can’t believe that 2021 is fastly approaching! However, the B2B business year is not quite yet…
Eve ChenDecember 28, 2020
No matter if you are a beginner to B2B marketing, or a seasoned professional, you’ve heard of the term “Return on Investment”, which is also…
Eve ChenDecember 22, 2020
For many B2B businesses, their sales and marketing teams are crucial aspects to their success. Yet the two departments are often unsuccessful when it comes…
Eve ChenDecember 15, 2020
The COVID-19 global pandemic has changed our lives and the way we do business forever, especially the way B2B buyers and sellers interact. But how…
Eve ChenDecember 7, 2020
