Who is responsible for revenue? This is the type of simple yet profound question that often draws a quick answer, a nervous laugh, or a…
Eve ChenAugust 15, 2021
How well do you know your customer? B2B businesses can lose track of their organizational goals and client relationships if they do not know their…
Eve ChenApril 30, 2021
For a moment, put yourself in the shoes of one of your ideal clients. Using that clients’ point of view, how would you describe your…
Eve ChenFebruary 22, 2021
Have you ever looked at your website and thought it could be better, but you didn’t know how? Maybe you didn’t know what you wanted…
Eve ChenFebruary 17, 2021
Are you staying up-to-date on the latest trends in the B2B world? If so, you’ve most likely heard the buzz about how you can increase…
Eve ChenFebruary 4, 2021
