Who is responsible for revenue? This is the type of simple yet profound question that often draws a quick answer, a nervous laugh, or a…
Eve ChenAugust 15, 2021
How well do you know your customer? B2B businesses can lose track of their organizational goals and client relationships if they do not know their…
Eve ChenApril 30, 2021
What do I need to know before I start a marketing campaign? What are the things I should look for? These are common questions every…
Eve ChenNovember 10, 2020
Customers are overwhelmed with hundreds of marketing messages per day. For B2B decision-makers, this is no exception. Someone like a CIO has the decision responsibility…
Eve ChenOctober 29, 2020
For B2B business owners and marketers, it is understood that your business strategy should not be a “one size fits all” approach. You must personalize…
Eve ChenOctober 20, 2020
